SEO is a long term strategy and depending on how competitive your market

SEO is a long term strategy and depending on how competitive your market is, will determine how long it takes for SEO to produce results. It may take 6 to 12 months or more.

If you are going to step forward in more competitive market or one that has enough margins to support PPC then that is your best way to quickly get traffic to your site and test the viability of your offer and the effectiveness of your site.

But before you embark on PPC you need to check out that you have some chance of earning more in sales than you spend on PPC. There are free PPC bid management tools and you can also hire for this job

If the product you offer will support PPC then you should use the PPC visitor traffic to improve the conversion of the landing page you are sending them to. The better the conversion rate of your page/s the less traffic you need to get the same result (sales).

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